Digital 'Out of Home' advertising boards in cities all over the UK will be carrying weekly appeals from Missing People starting this week.
The boards, which can be seen in travel centres, shopping malls, and at the roadside, are part of a charity partnership to raise awareness of missing people and encourage the public to get in touch with sightings.
The initiative, which aims to reach thousands of people, is organised by digital Out Of Home advertising tech specialist QDOT, to publicise regionally targeted appeals across the UK. The campaign originally started in July 2012, and this week as been re-launched with more partners taking part.
Ross Miller, Missing People’s director of fundraising and communications, said: “Digital billboards have proven to be an immensely powerful tool in the search for missing people, and we are enormously grateful to the outdoor media owners involved for their incredible support.”
Ben Putland, managing director of QDOT, said: “Digital Out of Home’s impact, value, and significance in today’s digital world is what makes this campaign so powerful. We are delighted to partner with Missing People again on a campaign that has done so much good at raising awareness and encouraging people to participate in the search.”