Useful fundraising information

Legal, Privacy & Supporter Care

What you need to know about fundraising and Missing People

We are here to answer your questions about the level of care you might expect to receive when fundraising for, or making a donation to, Missing People. 

Give time

Use the Search Directory to find out who is missing in your area or volunteer for Missing People.

Give socially

Join the Search by following us on Facebook or Twitter. The more people who share our missing people appeals with friends online, the more chance we have of finding them.

Give anything

Let us know how you are supporting Missing People! Call us on 0800 MISSING (647 7464) or email and tell us how you can help.

We hope that the information below helps answer any questions you have about the opt-in process. If you'd rather speak to someone over the phone, or you have any questions that are not covered below, please get in touch with our Supporter Care Team during office hours on 0800 647 7464 or by email on This email address is being protected from spambots. You need JavaScript enabled to view it.. We will answer any emails within one working day.

Why are you asking me to opt-in?

We want to keep you informed about our work and the exciting ways you can support it. Every year around 186,000 people are reported missing in the UK and every week we receive more and more requests to help vulnerable missing children and adults. Then there are the families left behind too, who need our support. "Missing" touches many lives and your support helps us to do more. By opting-in, you'll be helping us help more people.   

New fundraising regulations and best practice require us to ask you explicitly if you wish to opt-in to hearing from us. We can't assume that by engaging in contact with us when you make a donation, for example, that you would like us to get in contact with you again. We never assumed this in the past and we won't do so in the future. The opt-in questions put you in control. They allow you to choose how you hear from us, for example by email, text, post or phone, and give you the ability to opt-out now or later if you change you mind. Of course, we very much hope that you'll opt-in.

How do I opt-in?

To opt-in, answer the questions on our opt-in form. Your preferences will be stored so that we keep you informed in the ways you prefer. You can choose one or more of email, text, phone or post - it's your call. When you opt-in, we'll ask you to provide your postal address so that we can be sure to identify you properly on our database. Even if you're opting-out of hearing from us by post, we'll need your address to make sure we record your preferences correctly.

What if I change my mind?

To change your preferences simply fill in the form again selecting or deselecting the means of communications you prefer.  You will have to provide your postal address so that we can be sure to identify you properly on our database.

I’ve already provided my opt-in preferences.

If you have already provided your opt-in preferences and details and you do not want to change them then, on most forms,  you can tick a box to avoid spending time unnecessarily.

More Information

More information about what how we handle your data can be found in our Supporter's Promise - which also tells you how to provide feedback or make a complaint - and our Privacy Policy.


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